International model Lorena Diaz shares the highlights of her career and when it all started.

How and when did you begin your modeling career?

When I was a child I never thought about a modelling career. The education that my parents gave to me was not  about appearing in fashion [...]]]>

International model Lorena Diaz shares the highlights of her career and when it all started.

How and when did you begin your modeling career?

When I was a child I never thought about a modelling career. The education that my parents gave to me was not  about appearing in fashion magazines or runways.  I remember that it was a winter day already a few years ago. I had a feeling or a premonition while on holiday with my family and I just lowered my head and smiled. I thought: ” too difficult and too much to sacrifice. Many fights and cries if I do not get it”; but I am constant and hard-working … why not? ” I contacted an agency and at the beginning I know that I had much to fight for.  I am proud because I know that I´ve preserved my education from day one. I believe that it´s dificult for a model to be well-known or become a top model, but I do not mind, I suposed that there is not enough podiums for all.

What is your most memorable modeling experience?

I have many memories, thankfully they all have been good. I have learned what life is all about. I remember with a big smile the only time that I walked on a runway covered with water was for the opening a fashion show.  Some people in the front-row were getting wet with every step I took. Another memory I have was while shooting a designer took me in his arms up to a field where it was raining.  Awaiting me was a horse to take the perfect picture on the mountain top. The last memory that I recall at this moment with a smile is whenever a good professional offers me an interview. I admire the people who trust in me and dedicate their time to me.

Name one of your favorite fashion designers, what is so compelling about this designer?

A name would be very difficult. I bet for the Spanish fashion designers since it is very rich in shades and they know how to dress all kinds of women. If I had to mention to some icon I would say Dior, I believe that Dior can do art from a few fabrics. Their creations are feminine, elegant, and everything what a woman wants to be. I also love the exquisite sobriety of Balenciaga and Chanel.

Do you listen to music on the set in order to loosen up? If so which musical artist do you listen to and why?

I don´t usually listen to music to loosen up. I can abstract myself when I am backstage  and it’s filled with people talking loudly or even shouting. It´s just a moment when my heart is beating fast seconds before the beggining of the fashion show. As soon as I step on to  the runway my heartbeat relaxes. My favorite music to listen to relax myself is chill out or instrumental movie soundtracks.

Is there a photographer you would like to work with and you haven’t yet?

Albert  Watson. Every one of his pictures are really alive. He really captures what a human being cannot remember after a look.

What do you love most about modeling?

I love most about modeling that I have beautiful pictures and remembrances to say to my futures great-grandsons.

Many models transition from modeling to acting, have you ever considered acting?

Yes, I have some interesting proposals but I don´t believe that I will become solely a professional actress.

What are your future goals as a model?

I think that a career as a model does not depend on your efforts but having the opportunity to demonstrate them. So I do not deal when people of this bussiness label a model as top model since it´s not sense that they allude to someone has come to the “last step” of a career when they usually pretend promote a model to work better. I think that there is not a summit or a top in a modeling career and if it exists I think there will not be nobody smilling congratulating you about how perfect you are.  The best models that I´ve ever met are unknown and even they have worked hard  and not yet gotten the chance to show it.

For more information on Lorena visit www.lorena-diaz.com or Linked In

Please feel free to contact me at nadiamurdock@manchesterpublicrelations.com

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This summer I have been lucky enough to land one the best PR Assistant’s.  Brette Kreyer  has been working with me for a little over two months. She is a recent graduate from St. Bonaventure University with a [...]]]>

My Lovely PR Assistant Brette:(**Brette’s favorite designers are Diane von Furstenberg, Coco Chanel and Monique Lhuillier.)

This summer I have been lucky enough to land one the best PR Assistant’s.  Brette Kreyer  has been working with me for a little over two months. She is a recent graduate from St. Bonaventure University with a master’s degree in Integrated Marketing Communications.  Brette is currently working and living in the Buffalo metropolitan area and is looking to shift her sights to New York City as she moves forward in her career. Since joining  Manchester Public Relations Brette  hopes to be able to apply her marketing experience and education to grow in the public relations field as it relates to the fashion industry.

Brette has been inseparable from her iPhone and has not been able to put it down. She has discovered some great applications and wanted to share the fun fashion one’s!

Scoring a front row seat at a high fashion runway show in Milan and Paris takes celebrity status or knowing the right people…until now.  Phone applications now put the latest trends and styles at your fingertips.

Brands like Diane von Furstenberg and Chanel have begun creating applications that can be downloaded to iPhones and Blackberries so you can maintain your fashionista lifestyle from any location.  These applications give viewers access to videos and photos from the world’s hottest fashion shows, blogs from designers and editors of today’s most popular magazines and online stores that allow you to purchase your favorite items from your palm.

These applications can be downloaded for free or for as much as $8.99 each.  Here are the top 11 fashion applications downloads to iPhones, according to NBC New York.  (Descriptions taken from iPhone applications.)

1.) Gilt on the Go – Free

Finally, fashion that goes wherever you go.

Break free from your desk with the Gilt on the Go app.  Shop for today’s most coveted fashion and luxury labels at prices up to 70% off retail, no matter where you are.  Be the first to enter sales and score the styles you want.

2.) Style.com – Free

Style.com’s iPhone application allows you to see the latest runway shows, right in the palm of your hand.  Download now for the newest ready-to-wear and couture shows, exclusive party photos, and the Style File blog.  Your device will be automatically updated to always display the most current coverage.  In addition to perusing every look from New York, London, Milan and Paris, you can also stream and watch Style.com’s entire library of runway videos.

3.) Stylebook – $3.99

With Stylebook, you photograph your clothing – which the program (rather magically!) automatically silhouettes – and then use the pieces to build new outfits.  Brilliance!” – Lucky Magazine

4.) Feather Report – Free

If you’ve ever checked the forecast and wished the weatherman would just tell you what to wear, Feather Report is your place.  Each day, Feather Report breaks down the weather forecast into style inspiration that actually makes sense.  Fashion + Weather = Feather Report.

5.) Glamour Ask a Stylist – Free

Got a fashion question?  Get an instant answer from our style experts — before you go out.  Just take a picture and ask your question to receive an answer from our real stylists, in minutes.  So whether you need advice getting dressed in the morning or deciding what to buy at the mall, Ask A Stylist, your handheld personal stylist, has you covered.

6.) Lustr Fashion Finder – Free  Currently for New York City and Hamptons, only.

With Lustr, you’re officially a fashion insider.  You’ll always be the first to know about special promos, sample sales, events and real-time offers from the stores and designers that you love.  Plus, the power to create a shopping experience is all yours.  There’s never been a more effective tool for style seekers who want access to fast changing shopping terrains.

7.) Tiffany & Co Engagement Ring Finder – Free

Find your perfect engagement ring with Tiffany & Co.’s Engagement Ring Finder.  Browse styles, view actual carat weights, determine your ring size and learn why a Tiffany engagement ring is the best there is.

8.) Lucky at your Service – Free

Brought to you by Lucky magazine, LUCKY AT YOUR SERVICE is the first-ever digital shopping concierge.  Shop Lucky’s favorite products from your iPhone, and we’ll track them down at a store near you, check availability, and even put them on hold for same-day pickup!

9.) Gap Stylemixer – Free

Swipe your way to perfect style with this fun social shopping app.  Mix and mach clothes, share outfits for feedback, and by favorite pieces straight from your phone.

10.) Etsy Addict – $0.99

Discover the handcrafted goodness on sale at Etsy.com with this handy tool!  Etsy Addict gives you a quick and efficient way to access Etsy.

11.) eBay Fashion – Free

With eBay Fashion, you can browse and buy from the world’s largest selection of new, designer, branded, and vintage merchandise, with millions of listings for clothing, shoes and accessories.  The app’s Fashion Vault offers exclusive, limited time sales on clothing and accessories from today’s leading designers.  The CLoset gives you a place to save all your favorite items that you find in the app.  Then you can create outfits and looks by mixing and matching your items with the outfit builder.  Use it with your phone’s camera to “try on” anything you find!  eBay Fashion is your destination for clothing, shoes and accessories.

With these fashion-worthy phone applications, everyone can look and feel their best everyday.  Download one and try it out!

Got questions about this post?  Contact Brette at brett.kreyer@gmail.com

If you have any questions please feel free to contact me at nadiamurdock@manchesterpublicrelations.com

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