One on One Interview with The Gift Shop by Osa

Osayamen Asemota started her career in media relations at a top International Public Relations firm, & has acquired many years of marketing experience for the media, entertainment & fashion industries.

As President & Executive Consultant of The Gift Agency, LLC, an Event Marketing & Promotions company, Osa works closely with a team of “gifted consultants,” who assist clients with various promotional needs – including but not limited to Event Production, Product Placement/Gifting Services, Integrated Marketing & Strategic Partnerships.

After the success of The Gift Agency,LLC Osa wanted to tap into her other passion, fashion design.  Continue reading to learn more about about  The Gift Shop by Osa and what makes her shop unique.

What is unique about your clothing line?

TGS (The Gift Shop) by O S A is a Vintage-Mod inspired Clothing line, with a twist of Afrocentric Flair.  Although there are many lines out now that include African-inspired pieces, many of them focus on couture designs. I created a line with pieces that are a combination of classic, festive and basic – dresses, skirts, shorts, and pants. What makes it unique is that although most designs will stay the same (think Gap), the fabrics are always changing. There are way too many beautiful African fabrics to explore, and besides, we want our customers to have that one unique & gifted piece.
What inspired you to create a clothing line?

My parents (Mom from Dominican Republic and Dad from Nigeria) owned a business for over 15 years, catered to people interested in the culture, music & fashion of Africa, the Caribbean and Latin America. Born in NYC, we relocated to Nigeria for a few years, where I fell in love with the various fashion styles, fabrics and designs. I started an Event Marketing & Promotions company in 2004 (The Gift Agency, LLC), representing image consultants and producing shoots & events. I always wanted to create a line of pieces that would blend my love for vintage style, with the various fabrics of the African Diaspora. Now was the right time.

Where do you get your fabrics for your garments?

We use the highest quality wax print African fabrics imported from Mali, Senegal, Nigeria and Ghana, Africa. Some pieces may be mixed with stretch fabrics from Europe or Latin America. Each fabric is dyed using a particular printing process that makes the textile unique.

Do you sketch the looks for all your creations alone or do you have a partner?

Some pieces are sketched, with a combination of images & ideas from vintage & modern looks.

What does the future hold for the TGS by Osa?

I would love to open up a retail boutique, not only carrying my line, but a collection of vintage pieces & accessories.  I also look forward to increasing the importing of fabrics & exporting my designs to buyers in the international markets.

Website: www.thegiftshopbyosa.bigcartel.com

Blog: www.thegiftshop.tumblr.com

Facebook: http://thegiftshop.tumblr.com/facebook

Twitter: www.twitter.com/TGSbyOsa

Please feel free to email me at nadiamurdock@manchesterpublicrelations.com

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