One on One Interview with Sonya Vajifdar

SONYA VAJIFDAR is now stocking at 11 high-end stores in India, including some of her top collections. Currently working with client’s form the UK and Canada SONYA VAJIFDAR is expanding the visibility of her line in order to reach women everywhere. To learn more about Sonya and her innovative designs continue reading!

What is your background in fashion design?

I have studied in Milano ,Italy for three years in a school called Instituto Europeo Di Design and did a course in fashion and textile design .  I secured 82% in my finals and then went on to work with a French company–Estrele.  On returning to India I worked with a well known Indian designer.   Soon after that SONYA VAJIFDAR was launched.

When was your fashion line created?

SONYA VAJIFDAR was launched in May 2009.

What are some of the popular fashion trends where you live?

Like all over the world fashion trends are continuously changing in India as well. The only difference as I see it is there is a bigger market for resort wear, brighter colours and more embellishments.

Your rainwear is very unique, how has the public responded to these fun creations?

I am the only designer in India to have launched a designer rainwear collection, which was desperately needed, especially in my city-Mumbai. We have three months of monsoons. The public has responded very positively, two stores have actually launched the collection and we have had a press meet as well.  My rainwear designs have been featured on 3 TV shows.

For more information on the company as well as the designer please visit www.sonyavajifdar.com.

Below is a clip of Sonya on Star TV in India.  She also makes raincoats for the man in your life and man’s best friend, check it out!

For all wholesale purchases please contact me at nadiamurdock@manchesterpublicrelations.com