The Independent Fashion Bloggers Conference on September 7th at Milk Studios in New York, NY was a day filled with a series of panels and a wealth of information being offered by some of the top experts in the fashion industry. Here are some tips I picked up at the IFB Conference!
Ari Goldberg is the founding partner and CEO of StyleCaster Media Group.
-We are all our own brand.
-Write a brand book for your blog: commit your ideas to paper!
-Regarding working with brands that you may not necessarily want to review or work with: “Don’t sell out, when you sell out you lose your readers.”
-Understand the economics and business behind having a blog.
-Snag the book “Getting to Yes” by Roger Fisher and William Ury.
Annie Tomlin is the Senior Editor of Bella Sugar, a leading online beauty publication.
-Show your value and what you can bring to the table.
-Make sure you can deliver!
-Own your confidence and what your good at.
Kristina Medhus is the mastermind behind the Pretty Shiny Sparkly blog.
-Add a mission statement to your blog; it helps the reader or perspective advertiser to know more about you.
-Create a media kit but keep your rate card private.
-Don’t know your numbers? Use Compete.com to figure you’re exact metrics.
-Have a voice and opinion, it’s important to write for yourself.
-The great blogs will rise to the top so stay authentic.
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